A&W / Digital / 2018
A&W Ramadhan
Two bite-size Ramadan gags, two everyday mishaps, one burger payoff.
Petasan
A firecracker-themed Ramadan cutdown, a neighborhood prank startled by a burst of noise, punctuated by an A&W product beat.
Ngebut
A speeding-themed companion cutdown for the same Ramadan season, same comedic register, different everyday mishap.
The Stills
The Film
Two ultra-short comedic beats built for the Ramadan season's high-frequency digital rotation. Petasan plays a neighborhood prank-gone-wrong for a startled reaction; Ngebut leans on the mania of someone in a rush. Both resolve on the same clean product shot, a stacked A&W burger, closing the loop between the joke and the appetite.
The Craft
Sitcom-broad comic timing compressed into 16 seconds, favoring a quick setup-and-punchline structure over narrative. The films lean on a single household setting (Petasan) and everyday-mishap staging (Ngebut), with a polished, appetizing product insert doing the selling in the final beat, a common Ramadan-season digital bumper structure.
The Cast
An everyday household cast carries both cutdowns, ordinary faces and broad, sitcom-style reactions rather than celebrity talent, suited to the quick-hit digital comedy format.
