BCA / Commercial / 2023
Imlek: BagiBagi Angka Hoki
Chasing the perfect lucky number for Chinese New Year turns out to be one tap away.
The Stills
The Film
A festive how-to spot for BCA mobile's BagiBagi feature, framed around the age-old hassle of hunting down the right hoki number for Imlek. The film walks through picking an envelope design, setting the amount and recipients, and sending an angpau that lands in Sakuku, complete with a playful wrong-number beat before the correct one goes out.
The Craft
Upbeat and music-led throughout, the film braids clean in-app screen captures with live gesture beats so every step reads at a glance. Cuts stay quick and instructional, the palette leans into festive Imlek red and gold, and a light comedic fumble keeps the tutorial from ever feeling like one.
The Cast
The spot is carried by a warm, everyperson presence guiding the viewer through the flow, relatable and unpolished on purpose, with a grandfather-and-child dynamic playing the tone friendly rather than slick. No performer is credited for this film.
