CIMB Niaga / Branded / 2026
Dua Dunia, Satu Solusi
Three real "bosses" juggle a business persona and a home life until one relationship manager makes every world fit in one handshake.
Banyak Peran dr. Tirta di Dua Dunia
dr. Tirta plays a boss-and-father juggling a business reveal and a mixed-up school errand, until a wrong-door gag through a hallway of identical doors resolves into the CIMB Preferred BOSS solution.
Dua Dunia Happy Salma, Satu Solusi
The same premise with actress Happy Salma as a boss-and-mother, a client presentation collides with a game of restaurant with her daughter, before the same one-handshake solution ties both worlds together.
Satu Solusi Bu Rudy untuk Bisnis dan Personal
Ie Lanny Siswadi, the real owner of Sambal Bu Rudy, plays a boss-and-grandmother juggling shop orders with home chores, a badminton racket landing at the sambal stall and fried tempeh interrupting a family fishing trip, until the same one-handshake CIMB Preferred BOSS solution brings both worlds together.
The Stills
The Film
A three-part campaign for CIMB Preferred BOSS: dr. Tirta as a boss-and-father, Happy Salma as a boss-and-mother, and Bu Rudy (Ie Lanny Siswadi, the real owner of Sambal Bu Rudy) as a boss-and-grandmother, each losing track of which world's errand is which, until a CIMB relationship manager resolves it into one handshake and one solution.
The Craft
Each film builds its own running sight gag from business and personal duties colliding, a hallway of identical doors, a badminton racket turning up at the sambal stall, fried tempeh interrupting a family outing, before the tidy CIMB Preferred BOSS resolution walks in and untangles it.
The Cast
dr. Tirta and Happy Salma play exaggerated dual-role versions of their own "boss" identities; Bu Rudy (Ie Lanny Siswadi), the real owner of Sambal Bu Rudy, joins as the third real business owner, each carrying their respective film as the sole lead.
