DANA / Commercial / 2019
DANA Protection
Three fifteen-second cuts, one wallet, and a single promise: whatever happens, DANA's got it covered.
Jadi Aman Itu Penting
The security-forward lead cut: safety matters, backed by a layered, advanced security system.
Dompet Yang Bisa Dipercaya
The trust-forward cut: anyone, anywhere, can transact easily and trust the wallet.
Dompet Yang Bisa Diandalkan
The reliability cut: the only version of the three that names DANA's money-back guarantee directly.
The Stills
The Film
Released together for DANA's Protection feature, a money-back guarantee against fraud and unauthorized transactions, this package splits one core message, transact anytime, anywhere, safely, across three headline angles: trust, reliability with a named guarantee, and a layered security system. Each fifteen-second cut leads with its own hashtag while sharing the same closing line.
The Craft
Built as a coordinated short-form media package rather than one long film, each fifteen-second cut is tight enough for a single message beat, letting the trio work together across a media buy rather than any one cut carrying the whole pitch alone.
The Cast
No individual performer anchors any of the three cuts, the campaign is built on voiceover and app-interface visuals rather than a talent-led scene.
