Parentstory / Digital / 2019
Ribuan Aktivitas dan Kursus si Kecil
Thousands of classes for one small kid, all sitting inside a single app.
The Stills
The Film
A direct product-awareness spot for Parentstory, a membership platform for children's activities and courses around Greater Jakarta, pitching the breadth of its catalogue, motor, sensory, cognitive, arts and social-development classes, to parents choosing where to enroll their kids.
The Craft
Built as a short, direct-response app spot rather than a narrative film, the pacing favors breadth over story, moving quickly to establish catalogue variety before the download call to action.
The Cast
Children in various class settings carry the visual proof of catalogue variety, cast as an ensemble representing activity types rather than any named lead.
