Sasa / Commercial / 2026
Aromanya Memikat
For Idul Adha, a joyful goat-led jingle turns the ritual gulai kambing into an appetite anthem, where Sasa Santan is the secret to a curry whose aroma captivates from the very first simmer.
The Stills
The Film
The film opens on the warmth of an Idul Adha gathering waiting for the gulai kambing, then breaks into an upbeat sung jingle that carries the whole spot. Light and comedic, it plays the goat as both festive symbol and entertainment hook, anchored to a sensory promise, aromanya memikat, gulai kambing pakai Sasa Santan.
The Craft
The craft is music-led rather than a straight product demo, built on a reworked version of Sasa Santan's sonic identity so the jingle itself becomes the storytelling device. The food styling leans into appetite appeal, the creamy sheen and rising steam of a well-made gulai, so the result reads as a festive musical spot engineered for craveability, not a recipe lecture.
The Cast
A goat character is the recurring comic hook, played for charm and festive energy, alongside a family gathered around the table. The casting choice is character-led and warm, keeping the spot a festive musical rather than a recipe lecture.
