SIG / Branded / 2020
What's Next
Sixteen companies become one name, and the film's whole job is answering what comes after that.
The Stills
The Film
Made to launch Semen Indonesia Grup's rebrand to SIG, uniting sixteen business entities under a single new corporate identity, the film carries a transformation-and-innovation message, positioning a cement manufacturer as a broader building-materials and services group rather than a single-product company.
The Craft
Abstract and cinematic rather than narrative, the film runs on landscape, industrial, and innovation imagery under a motivational corporate voiceover, with no dialogue-driven scene or product close-up, consistent with a corporate identity film rather than a consumer ad.
The Cast
No individual performer carries the film, it is voiceover and imagery led, consistent with a corporate rebrand piece rather than a talent-driven spot.
