Telkomsel / Branded / 2026
Scammers' Confession
Told from the other side of the phone line, a scammer runs through every trick he's got, and every one Telkomsel already shut down first.
The Stills
The Film
A three-minute mock-confession: a scammer lays out his methods direct-to-camera, from picking off less digitally-literate targets to cracking feature phones and draining banking apps, while the film cuts to the product reality (SIM-level verification, AI scam detection, call protection at network scale) that quietly defeats each one.
The Craft
Shot like a genre thriller rather than a straight PSA: deep reds, practical lamp light, shallow focus on a gold lighter catching flame, treating the scammer as a noir antagonist instead of a cartoon villain. The direct-to-camera interview format borrows the credibility of a true-crime confessional, and clean blue-toned UI graphics (the TelcoVerify SIM-authentication flow, a 90% AI-detection accuracy stat, 977M quarterly calls protected) puncture the mood just enough to ground every claim in a real number.
The Cast
An unnamed actor carries the film as the scammer in direct-to-camera monologue, with a small supporting cast of associates in the surrounding scenes. No named talent verified for this campaign.
