Tokopedia / Music Video / 2017
Rayakan Kebebasan ft. Iwa K
A veteran rapper turns an August 17th shopping campaign into a warehouse rave about freedom.
The Stills
The Film
Tokopedia's recurring Merdeka-season platform Rayakan Kebebasan gets a full music-video treatment, with rapper Iwa K performing direct to camera while holding up the Tokopedia app. The song leans on his own back-catalogue association with kebebasan (freedom) to fold a shopping app into an Independence Day anthem rather than a straight product pitch.
The Craft
Shot as a proper music video, not a dressed-up TVC: neon strip lighting, a warehouse or garage rave setting, and a backup-dancer ensemble in colorful streetwear keep the energy performance-first. App inserts are cut to the beat rather than paused on for a voiceover, so the product plug rides the music instead of interrupting it.
The Cast
Iwa K, a well-known veteran Indonesian rapper, fronts the film as the sole named performer, backed by an ensemble of dancers cast for street-style energy rather than polish.
