AXIS / Commercial / 2020

Dengan AXISnet Bisa Mabar Selamanya

Name: Dengan AXISnet Bisa Mabar Selamanya, AXIS
Uploaded: 2020-01-01
Description: Running out of data mid-match is the villain here, not the monster on screen.

Running out of data mid-match is the villain here, not the monster on screen.

The Stills

Dengan AXISnet Bisa Mabar Selamanya, AXIS, still 1

Dengan AXISnet Bisa Mabar Selamanya, AXIS, still 2

Dengan AXISnet Bisa Mabar Selamanya, AXIS, still 3

Dengan AXISnet Bisa Mabar Selamanya, AXIS, still 4

The Film

Built around the pain point of mobile gamers, running out of data mid-session, the film pitches AXISnet's gaming-quota feature under the #KenapaNggak (Why Not) banner, so a squad can keep playing together, mabar, without interruption.

The Craft

Fast, jingle-led, and youth-skewing, the film is cut for a quick product-benefit hit rather than a narrative arc, matching the pacing and tone typical of telco gaming-feature spots aimed at a mobile-gamer audience.

The Cast

A young, gamer-type ensemble carries the film, cast for relatability to a mobile-gaming audience rather than named talent. No performer is individually credited.

Production House

Filmbunny

Client

AXIS

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