BCA / Commercial / 2025
Janice Tjen Do It Better
A tennis champion turns the fear of losing into the fuel to become a better version of herself.
The Stills
The Film
A first-person portrait of Indonesian tennis player Janice Tjen, built around a single idea: winning is not the finish line, it is the start of the next challenge. The film moves from grind to breakthrough as she frames her name as a promise she intends to keep. The tone is driven and personal, an athlete's inner monologue rather than a hard sell.
The Craft
The piece runs almost entirely on voiceover carried across the action, letting the narration do the heavy lifting while the camera stays close to the physical work: training, court play, the repetition behind the results. It cuts between English and Indonesian throughout, mirroring the way she actually speaks, and builds on rhythm and momentum toward the payoff line rather than leaning on graphics or hard product framing.
The Cast
The film is carried entirely by Janice Tjen, a real Indonesian professional tennis player, appearing as herself. She brings the credibility of an actual athlete's story, and her delivery of the internal monologue, competitive, unsentimental, self-aware, is what gives the film its edge. BCA enters late and quietly as her stated support system rather than a spokesperson, keeping the focus on her.
