BCA / Commercial / 2025
Rahasia Pemenang
The winners of Gebyar Hadiah BCA let the secret slip: it was never luck, just an everyday banking habit they never stopped to notice.
The Stills
The Film
A companion piece to Rutinitas Para Pemenang, this cut turns the camera on the winners themselves and asks what they actually did to win: a fisherman waiting on his boat, a driver checking a payment notification, a woman laughing over a coffee-shop table, each one revealing that daily transactions on BCA mobile and myBCA quietly built up their odds. The reveal lands on the real prizes, gold bars, a Galaxy S25 Ultra, a Mercedes-Benz GLE 450, before inviting the audience to start their own routine.
The Craft
Shot as a warm docu-style anthology across real Indonesian locations, from river docks to home interiors, the film leans on handheld, observational camera work and on-screen UI inserts (payment confirmations, point tallies, prize notifications) to make the "secret" concrete rather than abstract. Gold-toned graphic titles and a light, upbeat pace tie the vignettes together into one reveal.
The Cast
An ensemble of real-feeling everyday winners across different regions and walks of life, a boatman, a commuter, a professional woman, carries the film rather than any single spokesperson, reinforcing that the winning habit belongs to anyone who banks with BCA.
