BCA / Commercial / 2025
Gebyar Vol. 2: Para Pemenang
Across Indonesia, real BCA customers discover they have won, and every one of them celebrates in their own unmistakable way.
The Stills
The Film
A promo film that puts the winners of Gebyar Hadiah BCA front and centre. It travels the country to catch each customer in the moment their prize lands, from a new motorbike to the grand prize, then invites everyone watching to imagine being next. Warm, upbeat, and quietly aspirational.
The Craft
The film is built as a montage of celebration vignettes, each winner given a beat to react in character: the grateful, the ecstatic, the giddy, the loud, the calm. A playful, pun-driven voiceover threads the names together and keeps the rhythm buoyant, while the edit paces the reactions like a highlight reel. The comedic timing lives in the contrast between personalities, and the tone stays grounded and human rather than glossy.
The Cast
The film is carried by everyday Indonesian faces, the actual prize recipients rather than celebrity talent. Each is introduced by name and captured in a distinct emotional register, so the ensemble reads as a true cross-section of real customers spread across the country.
