BCA KPR / Commercial / 2025
#TenangDuluan
One young couple, three anxious steps toward a first home, and a running promise that when the money side stays calm, everyone around them breathes easier.
Dimulai dari Simulasi
A soon-to-be-married couple's sweet proposal spirals into playful mortgage panic, until BCA KPR's range of interest rates lets them pick an installment they can actually afford, so aku tenang, bos tenang, si kecil senang.
Hubungan Aman, Rumah Impian Jalan
House-hunting with a property agent, a meddling mother's wish list, and a satay-seller mix-up all settle down thanks to BCA's 24-hour live chat and nationwide listings from developers and agents.
Tentang Kita dan Rumah Impian
A mountain of family cards, letters, and photocopies exhausts the couple until managing the KPR documents and tracking the process online through Rumah Saya BCA makes it all easy again.
The Stills
The Film
A three-cut campaign for BCA's KPR home loan built around a simple idea: buy the peace of mind before you buy the house, or #TenangDuluan. Each cut follows the same couple through a different pressure point of the home-buying journey, the affordability worry, the house hunt, and the paperwork grind, and lands each one on the same warm punchline that a calmer borrower means a happier household.
The Craft
Shot as light, dialogue-driven comedy in bright, naturalistic domestic and street settings, the films lean on quick two-hander scenes, everyday locations, and a recurring musical and verbal refrain built on the word tenang. The tone stays observational and unglamorous, letting small comic beats and reactions carry the message before resolving cleanly into the on-screen call to action.
The Cast
The series is anchored by a relatable young Indonesian couple, played with an easy, everyday chemistry rather than polished glamour, and rounded out by familiar supporting types, a property agent, a satay vendor, a doting mother, office colleagues, whose reactions carry much of the comedy. The casting reads as deliberately down-to-earth so first-time home buyers see themselves in the frame.
