BCA KPR / Commercial / 2024
Tenang Duluan dengan KPR BCA
A couple's fated, slightly awkward courtship becomes the story of their first home, one KPR simulation and a shared front door at a time.
The Stills
The Film
Part of BCA KPR's #TenangDuluan campaign, this spot follows Ahmad and Wulan from an oddly-matched first meeting through a public proposal, a video-call house hunt, and finally moving in together. Along the way it surfaces BCA KPR's practical range: tenors up to 25 years, applying from anywhere, and real-time tracking through the Rumahsaya BCA app, landing on the same #TenangDuluan promise as the rest of the series.
The Craft
Shot as a light rom-com in warm, naturalistic settings, a night market food stall, a city bus, a new housing complex, the film leans on quick two-hander banter and a recurring gag about who goes through the door first. App-screen inserts (Rumahsaya BCA's menu, a KPR approval confirmation) are woven into ordinary scenes, a couch, a bus ride, rather than staged as a separate demo.
The Cast
Ahmad and Wulan carry the film as an easygoing, slightly bumbling couple, played for warmth and light comic timing consistent with the wider #TenangDuluan series, rounded out by a friendly property agent who shows them their new home.
