BCA / Commercial / 2020
Bagi-bagi THR
A family who can't gather this Lebaran finds a way to still pass the envelope around.
The Stills
The Film
Set during a Lebaran when an extended family, Pakde Broto, Pakde Budi, and relatives scattered across different homes, cannot celebrate together in person, the film follows them turning to BCA Mobile's BagiBagi feature to split a digital cash gift across the family instead of the usual in-person salam tempel.
The Craft
A warm, comic-nostalgic multigenerational ensemble carries the film, contrasting a remembered togetherness with the present scattered setting, resolving on the app doing the job an in-person gathering normally would, closing on Selamat Hari Raya Idul Fitri.
The Cast
An extended, multigenerational family ensemble, aunts, uncles, and named characters like Pakde Broto and Pakde Budi, carries the film, cast for everyday familial warmth rather than a single lead. No performer is individually credited.
