Blibli / Commercial / 2023
Melangkah Dengan Pasti
Two well-known Indonesian faces, a presenter rebuilding his own show and a mother easing her fear of falling short, both credit the same partner for helping them move forward with certainty.
Boy William
Presenter and content creator Boy William traces early industry setbacks, being cursed at and bumped for an extra, into building his own show entirely on Blibli-bought gear, complete selection, guaranteed-original stock, and delivery fast enough to act on an idea immediately.
Bunga Citra Lestari
Singer and actress Bunga Citra Lestari's fear of never being able to make her loved ones happy turns into quiet reassurance once Blibli handles the specifics: a game console for her son Noah, guaranteed-original stock, free shipping, and 2-hour grocery delivery for home-cooked meals.
The Stills
The Film
A pair of first-person testimonials for Blibli's "Melangkah Dengan Pasti" campaign. Presenter and content creator Boy William traces early industry humiliations into building his own show entirely on Blibli-bought gear, while singer and actress Bunga Citra Lestari turns her fear of never making loved ones happy into reassurance, from a game console for her son Noah to guaranteed-original stock, free shipping, and 2-hour grocery delivery. Both close on the same personal note, melangkah dengan pasti, and Blibli's pasti puas, pasti dibeli.
The Craft
Each cut is shot as an intimate direct-to-camera testimonial intercut with the ambassador's own real-life setting, Boy William's "Drinks With Boy" production studio, Bunga Citra Lestari's home and kitchen, treating their actual lives as the proof rather than a staged set. Warm, natural lighting and handheld coverage keep the tone personal, with clean phone-screen inserts of the Blibli app marking each purchase beat without breaking the confessional pace.
The Cast
Boy William and Bunga Citra Lestari, both well-known Indonesian personalities, appear as themselves, each carrying their own cut on their own retold history rather than a script written for a generic spokesperson. Their real families and production teams appear around them, reinforcing that both stories are actual life, not dramatization.
