Blibli / Commercial / 2024
Tiap Hari Rayain (THR)
A festive Ramadan sprint where every day becomes payday, turning the season's biggest shopping moments into a daily celebration.
Cicilan 0%, THR Blibli
Dream gadgets and electronics land with 0% installments, cashback up to Rp500.000, and daily promos across the Ramadan season.
Serba 5rb di Bliblimart
A home cook stocks the Lebaran table with Bliblimart daily essentials at serba Rp5.000 deals and free shipping.
The Stills
The Film
Built around Blibli's Ramadan idea Tiap Hari Rayain, a play on THR, the campaign turns holiday-bonus season into a reason to celebrate every single day. The two 15-second cuts split the offer by need: one drives dream gadgets and electronics with 0% installments and cashback, the other fills the Lebaran table through Bliblimart daily essentials at deal prices. Both land on the same rallying line, rayain bareng THR.
The Craft
Fast-paced, brightly lit and product-forward, each spot is voice-over led and cut to a tight fifteen seconds. On-screen deal supers stack the offer beats, 0% installments, cashback, serba Rp5.000, free shipping, so the promo mechanics read at a glance while the pace keeps the festive energy high.
The Cast
Casting leans on relatable, everyday shoppers rather than named celebrity talent, opening the grocery cut on a domestic beat with the familiar masak apa ya. The choice keeps the spots grounded in real Ramadan routines, the gadget dreamer and the home cook, so the deals feel personal rather than staged.
