Blibli / Commercial / 2019
Join The Dark Side / Join The Light Side
Two sides of the same Force, and either one leads back to the same shopping app.
Join The Dark Side
The Sith-coded half of the pair, likely styled in red and black villain motifs.
Join The Light Side
The Jedi-coded half of the pair, likely styled in blue and white hero motifs.
The Stills
The Film
Timed around Disney's The Rise of Skywalker and Blibli's Star Wars-themed Galaxy of Epic Deals campaign, exclusive merchandise, mall pop-ups, and a Galaxy Game giveaway, this pair uses the light-side-versus-dark-side binary as a gamified framing device for browsing deals, rather than telling a single story.
The Craft
Built as a visual, effects-driven pair rather than a dialogue-led film, the two sides are likely differentiated through color and costume motifs, Sith red and black against Jedi blue and white, letting the Star Wars aesthetic itself carry the tie-in rather than a voiceover pitch.
The Cast
No dialogue or distinguishable individual performer is present in either cut, the pair reads as visual, music and effects led rather than talent led.
