← All work

Blibli  /  Commercial  /  2024

Surat Terbuka untuk Blibli

A gratitude letter to Blibli's own customers, told through the everyday moments where free shipping, fast delivery, and honest pricing quietly saved the day.

The Stills

Surat Terbuka untuk Blibli, Blibli, still 1 Surat Terbuka untuk Blibli, Blibli, still 2 Surat Terbuka untuk Blibli, Blibli, still 3 Surat Terbuka untuk Blibli, Blibli, still 4

The Film

An anthology of small, relatable customer moments built around the idea of an open letter of thanks to "Blibli Friends": a new employee learning to budget, a housewife who never pays for shipping, a forgetful friend who needs things on short notice, someone furnishing a new boarding-house room, a household restocking groceries, and a husband saving a forgotten birthday with a same-day phone delivery. Each vignette resolves on a specific Blibli feature, free shipping, 0% installments, 2-hour delivery, before the film closes on the line "time to create your story at Blibli, guaranteed satisfaction."

The Craft

Warmly lit, everyday interiors carry the film rather than any single hero shot, styled to feel like real homes rather than a showroom. A recurring on-screen spokesperson threads the vignettes together directly to camera, addressing the audience as "Blibli Friends" in a sincere, letter-reading register that gives the anthology its "open letter" framing, while each customer story cuts to a clean phone-screen insert of the specific Blibli feature that solved their problem.

The Cast

An ensemble of everyday customer archetypes carries the film, a new employee, a budget-conscious housewife, a forgetful friend, someone moving into their first place, spanning different ages and life stages rather than a single lead, matched by an on-screen spokesperson who addresses the audience directly as the film's throughline.

Production House
Filmbunny
Client
Blibli