Bank Syariah Indonesia / Commercial / 2022
Hujan Rezeki
A city's worth of small transactions turns into a shower of prizes falling from one banking app.
The Stills
The Film
A brisk, upbeat announcement spot for BSI Mobile's Hujan Rezeki 2022 sweepstakes: quick lifestyle vignettes of young professionals paying, transferring, and topping up follow one after another, each tagged with an on-screen feature bubble. The film builds toward a single graphic finale that stacks every prize together, a red Mini Cooper Countryman, two Vespas, gold bars, and a phone showing the app, over a spokesperson and a city skyline.
The Craft
Shot as a fast-cut lifestyle montage rather than a single narrative thread, the film leans on BSI's teal-and-orange brand palette across everyday urban locations, courtyards, sidewalks, a small market stall. Motion-graphic UI bubbles (Bayar, Top Up eWallet, Beli, e-mas) are composited directly onto the live-action, tying each banking gesture to the promotion in real time, before the film resolves into a single stacked graphic key art laying out every prize at once.
The Cast
An ensemble of everyday young professionals and friend groups carries the film rather than a single lead, casting that mirrors BSI Mobile's target user, urban, digitally fluent, mid-career. A spokesperson fronts the closing prize reveal, presented as the face of the promotion rather than a dramatic role.
