Chitato / Commercial / 2022
Chijeu Itu Chitato Keju
A 15-second convenience-store spectacle where the subtitle carries the entire product argument.
The Stills
The Film
Two hands grab the last bag off the shelf before the frame widens, fisheye-style, into a fully art-directed Korean convenience store, six cast members in coordinated streetwear moving through it with rehearsed, idol-group choreography. The film stakes its claim mid-song, sliding between Indonesian and Korean in the same line, then lets the subtitle underneath do the explaining a beat later.
The Craft
Built like a K-pop music video in miniature, fisheye lens, saturated store signage, matched costume palette, tight unison choreography. The bilingual wordplay is staged as spectacle rather than voiceover, so the naming claim lands as a hook inside the song instead of a tagline stapled on top.
The Cast
Six cast members in coordinated streetwear front the film, drilled into tight, rehearsed idol-group choreography so the K-pop pastiche reads as authentic rather than parody. The ensemble is chosen for unison movement and camera-ready polish, the same casting logic a real K-pop unit would use.
