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Djarum  /  Commercial  /  2018

Tahan Amarah

Everyday friction gets defused in 36 seconds flat, the punchline is keeping your cool.

The Stills

Tahan Amarah, Djarum, still 1 Tahan Amarah, Djarum, still 2 Tahan Amarah, Djarum, still 3 Tahan Amarah, Djarum, still 4

The Film

A compact comedy vignette built around the idea named in its own title, Tahan Amarah, holding back anger in a small everyday flashpoint. The specific product line behind the spot could not be confirmed beyond the Djarum parent credit, so the film reads here as a relationship-comedy brand moment rather than a named sub-brand pitch.

The Craft

The 36-second runtime is built for a single comic beat rather than a narrative arc, quick setup, flashpoint, and a calm resolution, in the register common to Indonesian relationship-comedy TVCs of its era.

The Cast

An everyday couple or pair of characters carries the comic beat, cast for relatable friction rather than named talent. No performer is individually credited.

Production House
Filmbunny
Client
Djarum