Filma / Commercial / 2020
Cerita Jalan-Jalan Si Doni
A family imagines a trip around the world and still ends up craving the taste of home.
The Stills
The Film
A child, or family, narrates an imagined multi-country food journey, Korea, Japan, America, before circling back to a craving for home, specifically Palembang flavors, positioning Filma as the everyday ingredient that carries the world's flavor back into an Indonesian kitchen.
The Craft
Light, warm, and domestic in setting, the film favors a kitchen-table framing device and a nostalgic, whimsical narration style over a hard-sell ingredient pitch, keeping the tone closer to a bedtime story than an FMCG demo.
The Cast
An everyday family carries the story, cast for warmth in a domestic kitchen setting rather than a celebrity presenter. No performer is individually credited.