Gojek / Digital / 2018
GO-JEK Apps 3.0
A super-app gets a cleaner face, and the film hands you the phone to prove it.
Versi Baru! Apps 3.0
The launch cut introducing Gojek's redesigned home screen and simplified, personalized ordering flow.
GO-RIDE & GO-CAR
A companion cut zooming into the redesigned GO-RIDE and GO-CAR ordering experience inside the new app.
The Stills
The Film
Built around a single sweeping product reveal, the phone tilts into frame against a dark studio backdrop as the new Gojek home screen lights up: GO-PAY balance front and center, service icons regrouped, ordering shortened to fewer taps. The companion cut narrows in on GO-RIDE and GO-CAR specifically, showing the redesigned booking flow in action.
The Craft
Product-demo craft built for clarity: a hero device shot against negative space, on-screen UI doing the talking, minimal narrative scaffolding. The dark, reflective studio backdrop keeps focus entirely on the app interface, standard practice for a tech relaunch where the product itself is the star.
The Cast
No on-screen human talent, the interface is the performer. The redesigned app UI carries both films start to finish, a deliberate choice for a product-led relaunch message.
