vivo / Commercial / 2025
So Light, So Strong
Light enough to move with you, strong enough to witness every story worth keeping.
Unfold with Raline Shah
The launch film: Raline Shah fronts the X Fold5 as a featherlight companion to a life in motion, narrated in the phone's own first-person voice, So Light, So Strong.
Tingkatkan Produktivitas
The productivity cut: the same foldable reframed around getting more done, positioning the X Fold5 as a work tool that opens a bigger screen and keeps you moving.
The Stills
The Film
A cinematic launch film for the X Fold5 foldable, narrated in the first person from the device's own point of view. It follows a day defined by motion and presence, positioning the phone as a constant companion, thin and featherlight yet built to last, and lands on the line So Light, So Strong. Aspirational and intimate rather than spec-driven.
The Craft
Shot as a polished celebrity-led product commercial with clean, elevated lifestyle staging that lets the device stay hero throughout. The edit moves in unhurried, confident beats timed to a first-person Indonesian voiceover and a soft musical bed, favoring elegant close work on the fold over hard technical demo, resolving on a clean logo-and-tagline lockup.
The Cast
Raline Shah fronts the film as a single aspirational lead, her poise and lifestyle presence keeping the device hero throughout. The performance is unhurried and elegant, selling a feeling of effortless capability over a checklist of features.
