Gojek / Commercial / 2018
GO-JEK - Happy Mother's Day
A string of ordinary mother-and-child moments, strung together for one day that celebrates all of them.
The Stills
The Film
A vignette-style Mother's Day film for Gojek, cutting between unrelated households, a costume-dress playdate, a child's drawing taped to a fridge, a warm embrace, a family meal, a selfie with a baby, a goodnight kiss, building a portrait of motherhood through accumulation rather than a single story.
The Craft
Naturalistic, handheld-feeling coverage and warm practical light carry each vignette, close and intimate rather than staged, cutting on emotional beats (a laugh, an embrace, a kiss) instead of plot, so the film reads as observed moments rather than a scripted narrative.
The Cast
An ensemble of real-feeling mother-and-child pairs across different ages, from toddlers to school-age kids, cast for warmth and unscripted-looking chemistry over polished performance. No individual talent is credited by name.
