Indomilk / Commercial / 2025
Spesial Buat KIDS
When there is something made especially for kids, why settle for the ordinary one.
Yogurt Version
Launches Indomilk KIDS Yogurt as a new, kid-specific alternative to ordinary yogurt, made with New Zealand cow's milk, low in sugar, and portioned for children.
UHT Version
Positions Indomilk KIDS UHT as the everyday milk choice, higher in calcium and lower in sugar than selected cow's milk, tied to the brand's grow active and creative promise.
The Stills
The Film
Two companion spots answer the same parent question, is my child really getting the right nutrition, and route it to the product built for kids. The Yogurt cut introduces a low-sugar, calcium-source pick made for children; the UHT cut makes the everyday case for higher-calcium, lower-sugar milk. Distinct products, one shared logic, the same warm parent-to-kid tone.
The Craft
Both spots stage a small parent-and-child exchange as the whole story so the product benefit lands as a real decision rather than a claim. The pacing is quick to fit a roughly 30 second cut, and the language mixes everyday Indonesian with casual English cues the way parents actually talk, with product and pack the visual anchor throughout.
The Cast
Both spots are built around child casting and a light domestic register, chosen so the product benefit lands as a real family decision. The performances lean playful and unforced, delivering the calcium and lower-sugar message through the characters rather than voiceover alone.
