Listerine / Commercial / 2025
Berkumpul Tak Lupa Berkumur
A Ramadan spoken-word ode that turns fresh breath into an unwritten rule of every gathering.
The Stills
The Film
Built for Ramadan, the film rides a rhyming, sermon-cadence voiceover that maps the rituals of the fasting month, takjil, breaking fast, the buka puasa bersama, onto one cheeky verdict: fresh breath is obligatory. The tagline Berkumpul Tak Lupa Berkumur, Haruuum Hukumnya lands the product as the finishing act of every reunion, closing on the halal, alcohol-free promise of five times cleaner.
The Craft
The piece is carried almost entirely by rhythm and rhyme, a continuous pantun-style narration that gives the spot the beat of a chant rather than a conventional dialogue scene. The structure is call-and-response in tone, stacking short paired lines that build to the tagline before the product and its halal, alcohol-free claim resolve the film.
The Cast
Casting leans on a single lead narrating voice to hold the rhyming cadence together, with the delivery playing warm and playful rather than clinical, keeping the religious-ruling wordplay light. The read carries the film, so the choice prioritizes vocal timing and charm over a large ensemble.
