Listerine / Commercial / 2025
Haruuum Hukumnya
During Ramadan, when everyone is holding back, the one thing you should not hold back is your breath, because keeping silaturahmi fresh is practically a sacred duty.
The Stills
The Film
A quick, warm-hearted Ramadan spot built on a knowing observation: in the month of restraining desire, why are we also holding our breath around the people we love? It reframes fresh breath as social confidence, anchored by the pun harum hukumnya, and lands on Listerine Multiprotect Zero, halal and alcohol-free, as the fix.
The Craft
The spot runs tight and voiceover-led at roughly half a minute, using conversational, almost teasing narration. The comedic relatability device does the heavy lifting: it names a small, universally felt Ramadan awkwardness, then resolves it with a clean product beat, keeping the craft economical and message-first.
The Cast
Everyday, relatable faces carry the spot in a light, teasing register, cast so the breath-anxiety insight feels like a friend nudging you rather than a brand lecturing. The performances keep the devotional wink playful, not preachy.
