LUX x DWP / Branded / 2026
Rosewood Runway
A body wash becomes a backstage pass to high fashion, where an elegant rosewood scent turns every ordinary morning into a confident walk down your own runway.
The Stills
The Film
A glossy beauty film made in partnership with The Devil Wears Prada 2, reframing LUX Rosewood Runway as more than a body wash: the key to a confident, editorial ritual. It styles the everyday shower as a catwalk moment around one promise, glow and make every moment your runway, closing on a bottle full of confidence.
The Craft
The craft leans into polished beauty-and-fashion filmmaking, sleek lighting, luxe styling, and runway-paced energy scored to music that keeps the piece moving with attitude. The film builds deliberately toward a clean, elevated final beauty shot of the rosewood bottle, every beat engineered to make a mass-market product read as aspirational and premium.
The Cast
Casting and wardrobe carry high-fashion attitude to sell the Devil Wears Prada connection, a poised lead with runway command who makes a mass-market product read as aspirational. The performance is all elevated confidence, the through-line the whole film is built to convey.
