Nameera / Commercial / 2019
Nameera Cantiknya Fitrah
A woman is styled into someone else's idea of beautiful backstage, then walks back to a version of beauty that was always hers to begin with.
Nameera Cantiknya Fitrah
The flagship film: Laudya Cynthia Bella is styled into someone else's idea of beautiful backstage, before the story pivots to Nameera's core belief, that true beauty is not added but returned to, a fitrah.
Untuk Kamu yang Memilih Skincare Natural
A 30-second cut leading with the technology claim: HydRadiance powered by ZeroFraction restores skin purity, the promise framed as purification rather than addition.
Skincare Halal Baru Untukmu
A 30-second cut centred on the Halal proposition, purity read as a value as much as a formulation, memurnikan kecantikan and terus alirkan kebaikan.
Untuk Kamu Muslimah yang Aktif
A 30-second cut for the active Muslimah, following a full day of real life rather than a curated moment, with beauty that holds up through it.
Pure Radiant Glow Perfecting Day Cream
A fifteen-second product beat: Nameera Day Cream SPF 30+++ with HydRadiance, kulit cerah bersinar, noda tersamarkan, the brand promise compressed into one claim.
The Stills
The Film
A branded skincare film that opens on Laudya Cynthia Bella being made up into someone else's idea of beautiful, then pivots: true beauty is not applied, it is returned to, a fitrah waiting underneath the performance. The four shorter cuts that follow each carry one claim forward, purifying technology, the Halal proposition, an active everyday life, and the day cream itself, without losing that opening idea.
The Craft
The film builds a soft, jewel-toned world, chandeliers and red tulle backstage in the cold open, then a blush-pink boutique and vanity for the body of the story, letting the palette carry the shift from performed glamour to calm, natural beauty. Pacing favors quiet, contemplative beats over quick cutting, with water-and-botanical product shots slotted in as visual proof of the purity the voiceover describes.
The Cast
Laudya Cynthia Bella carries the film solo as the on-camera voice and face of the Fitrah story, an established Indonesian actress whose measured, reflective delivery matches the film's return-to-yourself message rather than a hard-sell tone.
