← All work

Marina  /  Branded  /  2019

Marina Beauty Journey, Semakin Bersinar

A yearly search for young women to shine brighter turns into a Beauty Camp built on traditional dance and self-expression.

The Stills

Marina Beauty Journey, Semakin Bersinar, Marina, still 1 Marina Beauty Journey, Semakin Bersinar, Marina, still 2 Marina Beauty Journey, Semakin Bersinar, Marina, still 3 Marina Beauty Journey, Semakin Bersinar, Marina, still 4

The Film

Marina Beauty Journey has run as an annual youth-empowerment program since 2011, inviting young Indonesian women into educational and creative classes. The 2019 edition, #SemakinBersinar, selected twenty participants, Bintang Marina, for a Beauty Camp in Ubud, and this film captures the program's spirit through spoken-word lines about self-expression through traditional dance.

The Craft

Testimonial and aspirational in tone, the film favors direct-to-camera spoken word over a scripted narrative, letting real participants carry the message rather than actors reciting lines, in keeping with the program's real-people casting approach.

The Cast

An ensemble of young women, the program's Bintang Marina participants, carries the film, cast for authenticity as real program participants rather than professional talent or a single celebrity face.

Production House
Filmbunny
Client
Marina