Marina / Commercial / 2020
Marina Eau de Toilette
Six fragrances, six selves: being an "Inflowercer" isn't one look, it just means a different scent for each one.
The Stills
The Film
A launch spot for Marina's six-variant Eau de Toilette range (Glam Perfection, Fresh Sparkle, Sweet Romance, White Diamond, Peach Perfect, Royale Velvet), each carrying a lab-tested 99.9% antibacterial claim. The film coins the hashtag #IamInflowercer, collapsing "influencer" and fragrance into one declared identity, and proves it across three styled worlds instead of one straight product demo.
The Craft
Three sets, three registers: a greenhouse of pastel arches and rose petal rain for Sweet Romance, a mint-and-rattan content-creator's den, camera gimbal in hand, for Fresh Sparkle and White Diamond, and a mirrored pink archway for a third look. Product beauty shots interrupt each vignette on-brand, bottle graphics carrying the "99,9% Anti Bacterial" line directly rather than leaving it to voiceover, closing on the full six-bottle lineup under "Inspirasi Sejuta Wangi Sepanjang Hari."
The Cast
Actresses Mawar de Jongh and Lutesha each anchor a distinct styled persona, with a third uncredited persona carrying the content-creator segment. No single face fronts the film alone, the multi-persona cast is the point: one brand, several selves.
