OPPO / Commercial / 2019
Further Your Vision
One man, one tent, one camera phone, and a highland night sky it was built to actually see.
Further Your Vision
The flagship film.
Behind The Scene
On-location footage from the Further Your Vision shoot, crew and cast working the highland savanna terrain and off-road vehicle setups seen in the finished film.
The Stills
The Film
Launched alongside the OPPO Reno 10x Zoom and its real-world Renoscape photography exhibition, the film follows a solo protagonist camping and trekking through wilderness and highland terrain, using the phone's Ultra Night Mode to capture what the eye alone can't, in service of the campaign line Further Your Vision.
The Craft
Cinematic and solitary, the film favors sweeping landscape shots, a night lake and forest scene, and a savanna highland setting with a jeep and horses, over any dialogue, with an on-screen Ultra Night Mode callout doing the product-benefit work directly.
The Cast
A single male protagonist carries the film alone, cast for an adventurous, solitary, vision-driven tone rather than an ensemble or celebrity face.
