Panin Dubai Syariah Bank / Commercial / 2024
PDSB Mobile
A family passes small acts of care down through generations, the same way they now pass along an app that makes everyday banking effortless.
The Stills
The Film
A quiet family drama in three beats: a grandfather teaching his grandson, a household getting dinner ready for guests, three generations gathered around framed photos. PDSB Mobile's features, online account opening, no monthly admin fee, 5.75% daily profit-sharing savings, QRIS payment, surface as captions layered over each beat rather than a separate demo, tying the app directly to the idea of "pandu kebaikan setiap hari" (guiding goodness every day).
The Craft
Shot with warm, lamp-lit interiors and a slow, observational pace, the film favors lived-in domestic detail, home-cooked food, framed family photos, over any studio or app-screen inserts. Feature callouts are typeset directly into these scenes as clean on-screen captions, keeping the tone intimate rather than promotional.
The Cast
An extended family across three generations, grandfather, parents, adult children, carries the film, cast for warm, everyday authenticity rather than polish, so the "kindness passed down" idea reads as lived experience rather than a scripted testimonial.
