Pikopi / Commercial / 2020
Jagonya Kopi
Thirty seconds of rap cadence makes the case that a sachet can taste like a barista made it.
The Stills
The Film
Built around the #JagonyaKopi (Champion of Coffee) tagline, the spot pitches Pikopi's barista-style instant coffee through bean selection and brewing-process claims, aimed at a younger, coffee-curious audience.
The Craft
Delivered in a rap or jingle-style cadence rather than a spoken voiceover, the film's youth-skewing energy and quick product-process callouts are built for a short, high-frequency media slot.
The Cast
No individual performer is distinguishable in this cutdown, the format is voiceover and product led rather than cast led.
Production House
Filmbunny
Client
Pikopi
