Pikopi / Commercial / 2020
Jagonya Kopi
Thirty seconds of rap cadence makes the case that a sachet can taste like a barista made it.
The Stills
The Film
Built around the #JagonyaKopi (Champion of Coffee) tagline, the spot pitches Pikopi's barista-style instant coffee through bean selection and brewing-process claims, aimed at a younger, coffee-curious audience.
The Craft
Delivered in a rap or jingle-style cadence rather than a spoken voiceover, the film's youth-skewing energy and quick product-process callouts are built for a short, high-frequency media slot.
The Cast
No individual performer is distinguishable in this cutdown, the format is voiceover and product led rather than cast led.
Production House
Filmbunny
Director
Kun Prayoot
Client
Pikopi
