Sambal Indofood / Commercial / 2019
Gak Asal Pedas
Fifteen seconds is all it takes to argue that this heat has a point.
The Stills
The Film
Built around the #GakAsalPedas (Not Spicy Just for the Sake of It) tagline, the spot pairs the sambal with everyday dishes, tahu and bakso, arguing the product's heat is seasoned and flavorful rather than spicy for its own sake.
The Craft
A fast-cut, food-forward FMCG format, the fifteen-second runtime is built entirely around product and dish close-ups rather than any character or narrative, typical of a short cutdown spot.
The Cast
No narrative cast appears in this cutdown, the format is product and food led rather than performer led.
Production House
Filmbunny
Client
Sambal Indofood
