Siloam Hospitals / Branded / 2019
Save 1500911
Hundreds of numbers live in your phone, and this campaign bets everything on making sure one specific number is among them.
Save All Numbers in Your Life
The thesis-statement cut: a montage of every kind of relationship in your contacts, romance, friendship, family, before the one number that matters most in an emergency.
Save Your Best Friend
The friendship-framed cut: protecting a best friend from an unpredictable accident or sudden illness.
Save One Number to Save Your Family
The family-framed cut: a life-milestones montage, first school day to graduation to wedding, building to an unexpected emergency.
Save Today and Tomorrow
The most narratively developed cut: a single disciplined protagonist's ordinary routine disrupted by one unusual day.
Ambulance
The life-milestones cut: reunions, friendship, romance, family, and a football match, each ordinary moment interrupted by the same unexpected emergency that resolves on dialing 1-500-911.
The Stills
The Film
Built on a single insight, people save hundreds of contacts but rarely the one that could save a life, this staged 2019 campaign for Siloam Hospitals' ambulance line 1-500-911 dramatizes that idea through four different relationship lenses, best friend, family, personal routine, and a universal contacts montage, each resolving on the same call to action.
The Craft
Runtimes stretch from a tight 86-second vignette to a fuller 149-second mini-narrative, letting the campaign range from quick emotional hits to a more cinematic single-protagonist story, unified by the same #SavetoSave hashtag and closing card across every cut.
The Cast
Each cut is carried by ordinary, non-celebrity subjects, a friend pair, a family, a single disciplined protagonist, cast for everyday relatability across the four relationship angles rather than a recurring named lead.
