Teh Botol Sosro / Commercial / 2017
Hari Untuk Berbagi 2017
A shelf of trophies and a room of hijab-wearing children turn one shared iftar meal into an entire brand's case for giving.
The Stills
The Film
Sosro's #HariUntukBerbagi (A Day to Share) campaign returns for a second year, this time set inside what reads as an orphanage or Islamic boarding home. Dormitory beds, a wall of photos and trophies, and an older woman handing out food at iftar carry the film's giving-season message without a hard sell.
The Craft
The tone is documentary-adjacent rather than staged-commercial, handheld-feeling coverage of a real-seeming home, kids in everyday clothes, natural iftar lighting, closing on the tagline card and brand lockup rather than a product shot. Emotion carries the film more than any single joke or twist.
The Cast
An ensemble of hijab-wearing children and one older caregiver figure anchor the film, cast for authenticity over polish, consistent with the CSR tone of the campaign. No performer is individually credited.
