Teh Botol Sosro / Commercial / 2018
Hari Untuk Berbagi 2018
Even the country's favorite bottled tea needed a reminder that a little sharing goes a long way.
The Stills
The Film
A year after its first #HariUntukBerbagi (A Day to Share) film, Sosro returns to the same giving-season platform, released at a point academic research on the campaign notes the brand's warmth had softened even while it held the top spot in ready-to-drink tea, making this installment as much a goodwill rebuild as a Ramadan message.
The Craft
The film keeps the same CSR-toned, goodwill register as its predecessor, favoring warm, real-feeling moments of sharing over any product demonstration, with the tagline card and brand lockup doing the closing work rather than a packshot-led sell.
The Cast
An everyday ensemble carries the film's sharing moments, cast for warmth and relatability consistent with the platform's CSR tone rather than a celebrity lead. No performer is individually credited.
