Tokopedia / Digital / 2018
Kebut
One presenter, one retro living room, six categories of flash-sale bait for Tokopedia's year-end shopping blitz.
Promo
The master cut pitching Tokopedia's year-end "Kebut" (Kejutan Belanja Untung) flash-sale festival, the full presenter setup before the category cutdowns split off.
Automotif
Category cutdown swapping in automotive gear and accessories for the Kebut flash-sale push.
Elektronik
Category cutdown built around electronics deals for the same Kebut festival.
Food & Beverage
Category cutdown promoting food and beverage flash-sale offers.
Fashion
Category cutdown built around fashion category deals.
Mom & Baby
Category cutdown promoting mom and baby product offers.
The Stills
The Film
A single host talks direct to camera from a warm, vintage-postered room, pitching Tokopedia's Kebut flash-sale festival. Each of the six cuts reshuffles category-relevant props around her, a helmet and guitar for Automotif, appliances for Elektronik, and so on, before landing on the same closing card: the Tokopedia app download prompt.
The Craft
A presenter-led format engineered for fast multi-category turnaround: one performance, one set, swappable prop dressing per category. The retro poster wall and warm wood paneling give the promo set a playful, collectible feel that holds the six-part series together as one recognizable campaign.
The Cast
A single female host anchors all six cutdowns, the familiar through-line that ties the category-hopping series together. Her register is approachable and energetic rather than aspirational, playing the everyday shopper hyping a limited-time sale rather than a celebrity endorsement.
