Ultra Milk x Campina / Commercial / 2024
Black Moon
A blue alien mascot raps through a semester of failed attempts at trying new things, then rewards the audience with the one thing actually worth trying: a black ice cream unlike anything else.
The Stills
The Film
A rapid-fire musical monologue from Ultra Milk x Campina's mascot, who runs down a list of things tried and failed at over three years, becoming an athlete, finding a soulmate, learning to run, waking up early for school, before flipping the mood: turn around, there IS something worth trying. The reveal is Concerto Icownic Ice Cream Black Moon, a black forest flavor wrapped in cherry sauce, unveiled to a group of students in a stage-lit assembly. The whole film rides on a single pun: "MOONcoba" sounds like mencoba, Indonesian for "to try."
The Craft
Built as a full CGI mascot performance rather than live-action, the film leans on cosmic staging, nebula backdrops, starfields, and theatrical stage lighting for the reveal moment, with rap-style rhyming captions carrying nearly the entire runtime since there is no other dialogue. Pace is driven by the lyric cadence, cutting between the mascot's direct-to-camera verses and quick vignettes of each failed "coba" attempt, before settling into a slower, product-forward close-up on the ice cream itself.
The Cast
The film is fronted entirely by Ultra Milk x Campina's own CGI mascot character, not a human spokesperson, with a group of uniformed students appearing only in the reveal moment as an on-stage audience. The casting choice keeps the brand's own character as the through-line across the campaign rather than a rotating human talent roster.
