Unilever Indonesia / Commercial / 2021
Pancarkan Semangat Ramadhan
A 15-second Ramadan charity bumper turns one small household habit, staying clean, into a donation for the mosque down the street.
Personal Care Cut
Staying clean this Ramadan becomes a way to radiate inner and outer beauty, from skincare to oral care, with Unilever products purchased during the season feeding a shared charity drive.
Household Cut
A companion 15-second cut: keeping the home clean and hygienic becomes Unilever's donation toward the neighborhood mosque, so a family's everyday tidying doubles as a Ramadan act of giving.
The Stills
The Film
Two 15-second cuts for Unilever's #PancarkanSemangatRamadhan charity push, one framed around personal care, skin, hair, oral hygiene, as an act of inner and outer beauty, the other around household cleaning as a donation that keeps the neighborhood mosque spotless for Ramadan prayers. Both close on the same call to action: buy Unilever products during Ramadan and the brand channels part of the proceeds into a clean-mosque charity movement.
The Craft
Built as a rapid product montage rather than a single scene, each cut strings together quick domestic vignettes, a family breakfast table, a mother handing over Pepsodent, a floor mopped with Sahaja, cut to the pace of a jingle-length bumper. Both films close on the shared Unilever house-of-brands lockup, Pepsodent, Vaseline, Clear, Sunsilk, Citra, Glow & Lovely, Rexona, Pond's, Lifebuoy, positioning the charity tie-in as a portfolio-wide Ramadan initiative rather than a single-product ad.
The Cast
Both cuts run on an ordinary Indonesian household, a mother, children, and everyday domestic moments, cast for warmth and recognizability rather than a single lead or celebrity. No performer is individually credited across either cut.
