Wuling / Commercial / 2023
Air ev: #ThisIsMyEVWay
A city of restless individualists, each one certain their way is the only way, until an electric car makes room for all of them.
The Stills
The Film
A rapid-cut chorus of characters lays out how they move through life: a delivery rider who likes things simple, a lifelong skater chasing anything futuristic, a driver who wants nothing but calm behind the wheel, an American football die-hard, and an older voice pushing back on the idea that age means old taste. Their tastes clash, yet the same compact EV slots neatly into every one of them.
The Craft
Cut as a quick-fire montage, the piece hands each character their own beat and lets voice carry the edit, one confession handing off to the next before any single world can settle. Locations shift between street, skate spot, and open road, with the car threaded through as the recurring visual anchor across otherwise unconnected lives.
The Cast
Casting leans deliberately wide: different ages, subcultures, body languages, and even regional dialects, including a stretch of Javanese, so no single archetype owns the frame. The choices read as everyday individualists rather than polished spokespeople, which is the whole argument of the film.
