Yamaha / Commercial / 2024
NMAX Turbo: A Tru Bro
Three familiar names hit the road on the new NMAX Turbo, and the whole joke is that none of them are quite who the title says they are.
The Stills
The Film
A touring comedy built around a pun: the title promises "Al, El, Dul," the nickname for Indonesian celebrity brothers Al Ghazali, El Rumi, and Dul Jaelani, but delivers veteran comedian Alfiansyah "Komeng," the real El Rumi, and a rider named Adul instead. The trio takes the NMAX Turbo cross-country, trading banter over underseat storage space, the Turbo mode's acceleration, and S-Mode cornering through hills and switchbacks, with a lost-navigation subplot and a bathroom-stop gag along the way. It closes on a sentimental note about maximizing time together, tying back to Yamaha's "Semakin di Depan" tagline and a "Tur-Bro" pun on the ride.
The Craft
Shot as a road-trip travelogue, the film alternates between sweeping aerial drone shots of the NMAX Turbo cutting through hillside switchbacks and handheld, in-the-moment banter between the riders at rest stops and scenic overlooks. The comedy plays deadpan, letting the mismatch between the title's celebrity promise and the actual cast carry the punchline, while the riding sequences fold a straightforward feature demo, storage, acceleration, cornering, into the touring narrative rather than a separate spec-sheet insert.
The Cast
Fronted by veteran Indonesian comedian Alfiansyah "Komeng" (returning to a Yamaha campaign after previous years fronting Jupiter and Mio ads), alongside El Rumi and a rider credited as Adul, the trio's initials spell out the same "Al, El, Dul" nickname as the well-known Anang Hermansyah and Krisdayanti sons, a deliberate misdirect that is the film's central joke rather than an actual appearance by that celebrity trio.
