Wuling / Commercial / 2023
Freedom to Drive
An original song by Isyana Sarasvati becomes the soundtrack for a life spent constantly moving, driving, and never quite settling.
The Stills
The Film
Built around "Freedom to Drive," an original track performed by Isyana Sarasvati for Wuling's #AtoZExperience collaboration, the film follows her through a day defined by motion: working, driving through the city, meeting friends. Product beats cut in throughout, a CGI Alvez reveal against a starry backdrop, a Safe Distance Warning demo on the highway, a warm family ride, all threaded back to Isyana's own restless, stylish energy.
The Craft
Shot as a hybrid between a music video and a product film, the piece alternates lifestyle vignettes of Isyana with polished CGI-augmented hero shots of the Alvez (a starlit showroom turn, a highway ADAS overlay) so the song's momentum carries through both the artist's story and the car's feature beats.
The Cast
Isyana Sarasvati fronts the film as the collaborating artist, cast specifically because her public persona, fun, inventive, young-spirited, was chosen to mirror the Alvez's own brand positioning rather than serve as a generic celebrity endorsement.
