XL / Commercial / 2023
We Are More
XL's brand anthem, where ordinary Indonesian days tip over into something bigger, louder and more connected the moment they are shared.
The Stills
The Film
XL's #WeAreMore brand anthem, built as an upbeat musical montage rather than a single narrative. Everyday settings tip into heightened, playful worlds, a commuter train becomes a party, a home becomes a dress-up stage, each scaling a small daily moment into more fun and connection. It lands on bersama kita nikmati berbagai keseruan hidup.
The Craft
The craft is maximal, art-directed world-building: saturated colour sets, choreographed energy, and set-piece transformations that push each everyday scene into a stylised, larger-than-life version of itself. Music-led editing carries the film on rhythm and momentum rather than dialogue, so the result reads as a branded music piece, bright and celebratory.
The Cast
Ensemble casting across ages keeps the togetherness idea front and centre, a broad cast of everyday people rather than a single lead. Choreographed, high-energy performances carry the film on rhythm and momentum.
