Bakpia Tugu / Branded / 2019
Jogja Rasa Baru
Jogja is more than a city here, it's a taste that refuses to fade with time.
The Stills
The Film
Built around the brand's evergreen Jogja Rasa Baru (Jogja, New Taste) positioning, the film plays as a visual essay on Yogyakarta's living traditions, batik-making, gamelan and sinden singing, culinary heritage, framing the bakpia as an extension of the city's culture rather than a standalone snack pitch.
The Craft
Poetic, narration-driven, and montage-built rather than scene-driven, the film leans on reverential, nostalgic visuals of craft and tradition, closer to a tourism or cultural documentary short than a standard product TVC, consistent with its near two-minute runtime.
The Cast
No single presenter carries the film, artisans and performers of Jogja's traditional crafts appear across the montage, cast for cultural authenticity rather than a lead role.
