Djarum Super / Branded / 2019
I Dare, Kendalikan Diri Capai Tujuan
A motocross rider and a Sumbanese father teaching his son to tame a horse turn out to be telling the same story about self-control.
The Stills
The Film
An episode of the ongoing Djarum Super I Dare Series, built around the tagline Kendalikan Diri, Capai Tujuan (Control Yourself, Reach Your Goal). Two threads run in parallel, a young man training in motocross, and a father in Sumba teaching his son to tame a horse, a tradition described as the pulse of family life there, both closing on the idea that everyone has their own mount to reach their goals.
The Craft
Shot in a reflective, documentary register rather than a comedic or jingle-led one, the eight-minute runtime allows real dialogue, voiceover, and rural outdoor settings to build a mentorship narrative, consistent with branded web-series content rather than a broadcast spot.
The Cast
Real, non-celebrity subjects carry the film, a father-son pair in Sumba and a young motocross rider, cast for authenticity within a documentary-style branded series rather than professional actors.
